Areas of Expertise
10 plus years of experience with email marketing, display ads, behavioral targeting, SEM and call tracking.
Advice on growing your business online with a small budget.
Marketing Partnership Programs
Strategic marketing initiatives and partnership programs to drive growth
- Investor Overview
- 1-3 investments
- Invests $20,000 per company
- Health Sectors
- Medical Devices, Digital Health, Health IT
- Markets, Health Indications, Health Issues
Director of Marketing
Healthfundr | February 2014 - Current
Drive strategic marketing and partnership programs.
Urbanspoon | July 2012 - July 2013
Writer for Urbanspoon's blog.
Strategic Accounts Manager, Contractor
Expedia | July 2010 - July 2011
Executed and managed a customer research project based on a churn analysis to better understand the customers’ needs and ways to improve Expedia’s advertising programs.
Senior Product Manager
Marchex | May 2008 - March 2010
Managed new products through product lifecycle from ideation to launch including an online directory for small businesses, trackable web pages, mobile web pages, online videos and an online self-service site for small businesses to purchase advertising packages. Delivered product definition documents and functional spec documents with prioritized features and corresponding justification. Managed product roadmap from strategic planning to tactical activities. Specified market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
Expedia, Inc. | March 2007 - May 2008
Managed launch of display advertising products for the Business Travel Page, Expedia.com Ski Store, Merchandising themed stores, promotion pages, emails, and SMS tool.
Northwest Influence | August 2007 - May 2013
Customize diet plans and fitness programs. Personal fitness trainer.
Expedia, Inc. | October 2005 - March 2007
Identified trends and key metrics to improve Expedia's advertising products and generate more media revenue.
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.) | Nutrition Sciences | 1998 - 2002