Back to profiles

Elizabeth Brooks

Asheville, North Carolina Area

I founded Decision Driver Analytics in 2006 to provide practical and accessible health economics and broader value analysis services to support key product decisions throughout the product development life cycle. I have a passion for developing smart and efficient health economics strategies that gain the largest return on investment by speeding the timeframe from regulatory approval to widespread coverage and utilization in the healthcare market.

Request a Call

On-demand, expert advice.

Areas of Expertise

  • Health Economics and Outcomes Research

    Health economics & outcomes research help you to demonstrate the combined clinical and economic value of your technology in the healthcare market. Demonstration of efficacy and safety are necessary to obtain regulatory approval, but demonstration of value is essential for market adoption and reimbursement.

    • Research and Clinical
    • Health economics (HEOR)
    • Cost-Effectiveness
    • Reimbursement
    • Market Access
    • Health Economics
    • commercialization
  • Market Access

    How do you gain market access for your technology? How do you convince facilities to purchase your technology or payers to cover it? Market access is gained through Identifying, proving, and communicating the value of your technology to the entities who select and pay for it.

    • Healthcare Delivery
    • Payers
    • Reimbursement
    • Market Access
    • Market Development
    • commercialization
  • Predictive value analysis

    Understanding the potential value of your early phase technology is crucial to support pricing, health economics, and market access / reimbursement strategies. Predict your technology's future value through rigorous modeling and data analytics to enable smarter business decisions.

    • Business
    • Pricing
    • Health Economics
    • pricing
    • Value analytics
    • Reimbursement

My Interests

Health Sectors
Medical Devices, Digital Health, Biotech, Healthcare Delivery, Pharmaceuticals, Diagnostics, Payers


  • President

    Decision Driver Analytics | January 2006 - Current

    Provide expert consultation in health economics and outcomes research. Utilize rigorous quantitative methods (e.g., general mathematical modeling, decision analysis, statistical data analysis, data mining, quantitative study design and execution) to assist clients in making data-driven business decisions. Common analytical projects for healthcare clients include: clinical / economic study design and data analysis; cost-effectiveness assessment and model-building; pricing analysis; and budgetary impact modeling.