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Eric S. Heinz

Greater Minneapolis-St. Paul Area

Medical device management professional with engineering background and extensive experience in marketing and product development. Demonstrated record of leading teams in the development and launch of new technologies that deliver significant growth. Motivated by bringing innovative technologies to patients who would otherwise face sub-optimal treatment options. Core competencies: Cross-functional leadership, product development, product management, project management, upstream/downstream marketing, business development, international business, intellect...

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On-demand, expert advice.

Areas of Expertise

  • Strategy

    Intellectual property is the most important driver of valuation in an early-stage medical device company. My combination of product development engineering, marketing, and IP experience lends itself well to clients looking to build solid IP portfolios. I am a registered patent agent and inventor with over 20 issued patents and over 40 patent applications.

    • Business
    • IP Strategy
    • Robotic Surgery
    • Orthopedics
    • Neurological Surgery
    • Interventional neuroradiology
    • Medical imaging
    • Spine
    • Product Demand Forecasting
    • Patents
    • Business Planning
  • Product Management

    Too many times I've seen a company spend millions of dollars in R&D expenses developing products without customer or marketing input. I work with my clients to develop solid market and product requirement documents so that their R&D teams have the instructions needed to create a product the market will accept.

    • Business
    • Management
    • product innovation
    • Product management
    • voice of customer
    • Product development
    • Product requirements
  • Management Consulting

    With 14 years of experience at some of the leading medical device companies, I've had an opportunity to work on diverse business problems. I work with my clients to address business problems from the perspective of an engineer.

    • Business
    • Business development
    • Product Demand Forecasting
    • commercialization
    • Product development

My Interests

Health Sectors
Medical Devices
Markets, Health Indications, Health Issues
  • Spine
  • Orthopedic Surgery
  • Robotic Surgery
  • Neurosurgery


  • Managing Director of Healthcare Investment Banking

    Emergent Financial Group, Inc. | October 2015 - Current | Employee

    Strategic advisory, sourcing and executing capital raises and M&A transactions.

  • Marketing Manager

    Zimmer | August 2011 - August 2012 | Employee

    Business development

  • Product Manager - da Vinci Instruments and Accessories

    Intuitive Surgical | July 2008 - August 2011 | Employee

    Product manager over the instruments and accessories used with the da Vinci Surgical System

  • Senior Product Development Engineer

    Medtronic Sofamor Danek | August 2001 - March 2008 | Employee

    Product development engineer in the international division at Medtronic Sofamor Danek, the market leader in spine.

  • Senior Marketing Manager

    IMRIS, Inc | December - August 2015 | Employee

    Business leader over the SYMBIS Surgical System.


  • Stanford University

    Graduate Certificate | Biodesign | 2009 - 2010

  • Christian Brothers University

    Master of Engineering Management | Engineering Management | 2002 - 2004

  • The University of Illinois Urbana Champaign

    Bachelor of Science | Bioengineering | 1998 - 2001