Experience

• Participant

  THNK - School of Creative Leadership | September 2014 - Current

• Chief of Staff Life Sciences & Healthcare

  Deloitte South Africa | August 2014 - Current

  Develop and drive Life Sciences and Healthcare industry strategies for Africa Establish and grow Connected Health portfolio and value proposition

• Digital Healthcare Strategy Manager

  Deloitte South Africa | March 2014 - July 2014

• MANCO Member

  South African Innovation Network (SAINe) | March 2012 - February 2014

• Head of Digital

  Havas Worldwide Digital | April 2012 - January 2014

• Lead Strategist: SxD

  NATIVE SA | January 2011 - March 2012

  Native is the newly merged: Brandsh, Stonewall & Cambrient to form one of South Africa's largest digital agencies. As Lead Strategist: SxD my role is to infuse all strategy that informs creative concept with foundations in human behaviour & group dynamics which will then inform Interaction Design with principles such as social object theory, network theory and interaction symbolism.

• Consulting: Social Strategist

  The Storyboard | October 2008 - November 2009

  • Social Media Concept, Strategy and Implementation using the most appropriate tools • Brand Voice Development including Adverse Event Strategy • Content Planning, Community Moderation • Blogger and Influencer Relationship Management • Mobile Strategy in particular MXit integration. www.mxitlifestyle.com • Content marketing strategy, planning and implementation • Supporting Media Plan I developed a 5-step approach to achieve strategic outcomes for my clients. I worked best within an agency environment and offered services within: www.trafficintegrated.co.za, www.brandsh.com. The Storyboard direct clients included Elle Magazine South Africa, www.hip2b2.com, www.getsmarter.co.za, www.clicks.co.za (I developed a mobile product and MXit campaign for one of their supplier brands targeted at the youth market, Essence) and RAM Mountaineering; I sold the concept, created the strategy for and launched www.on-the-edge.co.za.

• Lead Social Strategist

  Brandsh Media | October 2008 - March 2011

  Brandsh is one of South Africa’s leading specialist agencies in Mobile and Social Media. Prior to joining Brandsh full-time as their Lead Social Strategist, reporting into Founder and Creative Director, Angus Robinson, I was consulting to them. My consultancy is now parked but is “The Storyboard” and since November 2008 I have consulted to and worked with Brandsh and other agencies on Social Media Strategy. Roles and responsibilities: Research and insight New product development and introduction Strategy: Social strategy, integration, critical review Vendor relationships and change management Presenting

• Assistant Publisher - Real Simple Magazine

  8 Ink Media | June 2007 - October 2008

  • Managing the sales function for Coastal Region: Determining budgets, revenue status and team management • Selling and reaching targets for page sales • Trade Marketing • New Business Development • Developing and Managing Client relationships with South African advertisers and agencies • Management and Co-ordination of the Sales Added Value – Website content planning, publishing to web and value add within the website. My best achievement at 8 Ink media was conceptualising and selling in to Decorland a 24 page custom publication – which took on an advertorial format and was released in an issue of Real Simple, I was involved in the entire production process.

• Marketing Assistant

  AFDA | January 2005 - June 2005

  • Selling tertiary education to school-leavers and parents • Recruiting prospective students through promotional activity, advertising, road-shows, cold-calling, website and incoming enquiries • Following up and communicating courses offered • Interviewing prospective students and administering paperwork • Arranging and facilitating open-days • Creating marketing strategy (to include www.rockingfuture.co.za) and briefing in to creative requirements to agency

• Sales Agent

  Douglas Green Bellingham - Alcohol Distributors | July 2005 - May 2007

  • Managing the growth of sales in all channels of Cape Exclusive Wines in the KZN market • Representing 13 Wine Estates and maximising opportunities for brand presence and optimal distribution and positioning exercising all methods, e.g. organising promotions and events, securing listings, waiter training, wine tastings and creating incentive opportunities • Developing and managing relationships with customers in 5 channels (Grocers, Key Accounts, Independents, Redistributors and On-Consumption) in the KZN region as well as the owners. • Briefing and managing production of creative collateral from agency • Developing own call cycles, and sales objectives, creating and maintaining call cards • Completed Cape Wine Association Introduction Course

• Assistant to Executive Chairman

  AFDA | January 2004 - January 2005

  • Developing relationships with AFDA alumni, press, media, broadcasters and key stakeholders with whom the Chairman interacts • Assisting in proposal drafting • Drafting press releases • Market research • Managing and co-coordinating submission of and successful delivery of AFDA films to international and local film festivals • Assisting with corporate governance administration and adherence • Daily administration – managing diary, typing letters, screening calls • Arranging and coordinating events and festivals

• Vacation Work - Assistant

  Whalleys Advertising Agency | January 1996 - December 2000

  Whalleys is a Durban based Advertising Agency; I spent vacations working as an account executive or assistant in all disciplines of the agency environment.

Education

• University of Cape Town

  Post Graduate Diploma Management | Marketing | 2001 - 2001

• University of Cape Town

  Bachelor of Arts | Psychology, Organisational Psychology | 1998 - 2000

• Institution: St. Mary's Diocesan School for Girls