Experience

• Fractionalized Chief Marketing Officer

  Jennifer Foster Marketing | June 2014 - Current

  Offering small businesses a customizable, strategic set of solutions to achieve their marketing goals. I work on a project-by-project basis, meaning no retainers and no long-term commitment. I can work with current marketing teams or in place of them. My delivery is in a 30-60-90 day Plan. 30-day Market and Product Research Phase Market research sounds overwhelming but a few hours of compiling some data will give us a solid foundation on which to build the Plan. This will look at what products you offer (or want to offer), what types of competitive or alternative products are in the same advertising, direct mail and online space you are. 60-day Messaging and Outreach Implementation Phase This is the “rubber meets the road” phase! At the 30 day mark, I’ll present you with a formal plan that covers the next 30 days. Here we’ll revise web sites, check SEO, conduct a new direct mail campaign all within your approved budget and time constraints. 90-day Measure and Refine Phase At the end of the implementation phase I will present you with a full report on the activity. We’ll look at what worked, what didn't, what can be kept and what needs to be tweaked. There will be actionable items included that again can be used by you or your marketing team or that feeds into a repeating marketing cycle with me.

• Director, Fulfillment Operations (Quality Assurance)

  CVS Caremark Corporation | March 2013 - May 2014

  Served as a member of Senior-Management SWAT team dedicated to sanction related recovery and remediation. My key initiative was to very rapidly build and launch a Quality Assurance team to ensure timely and accurate (data-driven) beneficiary communication. In this role I developed timeliness metrics as well as stratification of the most common errors for the purpose of process and systematic improvements. I hired, trained and developed goals for a team of 32 professionals in approximately 90 days.

• Director, Marketing and Communication Regulatory

  CVS Caremark Corporation | September 2011 - March 2013

  Responsible for reviewing and editing all beneficiary-facing communication and marketing; ensuring federal (CMS) and state insurance regulatory compliance as well as overall clarity and reading level. Often called upon to facilitate and resolve compliance questions both internally and with the CMS regional office personnel. Provided guidance and recommendations for client (health plan) marketing teams, including on site visits with several key clients. Key accomplishment was the the development of several marketing initiatives, such as online delivery of member materials that then served to aid CMS in drafting their official guidance.

• Director Beneficiary Marketing and Communications

  CVS Caremark Corporation | January 2004 - September 2011

  Develop and manage brand integrity for Top 10 Medicare Prescription Drug Plan. I was responsible for writing and editing all beneficiary-facing communication including development of a sophisticated online advertising strategy (PPC & SEO) to support key initiatives and drive overall enrollment and online business development within strict budgetary constraints. My team implemented an online library for consumer facing materials; directed and project managed annual plan communication projects for 1 million members.

• Manager, Corporate Marketing

  AdvancePCS (Caremark Rx, Inc | November 2001 - January 2004

  Responsible for all areas of project management associated with corporate priorities including direct mail, national advertising and media placement, client (B-to-B) communication and outreach, member (B-to-C) communication and outreach, online product development and marketing, trade shows and market research Directed the development of a business-to-business direct mail campaign designed to increase pull-through as well as increase overall lead generation in top strategic business segment; enjoyed 5% success rate Managed the strategic and tactical implementation of web content and functionality across all business unit websites Played critical role in relaunch of a package of service-oriented products including senior management, sales, and account services training and member service representative education and communication Managed multiple project and development budgets, responsible for regular reporting including accruals and year-end estimates. Managed national advertising initiatives including six-figure budget, multi-channel placement and creative development

• Marketing & Brand Manager (SaaS)

  Digital Convergence, Inc | October 2000 - June 2001

  Responsible for overall brand management including SaaS product development, packaging and distribution, consumer (end user) packaging, instruction and training tools, procuring and raising business development opportunities, and online promotional strategy. Establish the user experience as valuable criteria for development, provide brand management/consumer marketing insights while helping to define requirements and accurately estimate needed resources Promote and manage teamwork across functional teams (documentation, development, quality assurance, sales, marketing, executive management) Maintain healthy relationships with field sales, tactical and strategic customers and manage pull/push-through activities at the national account level

• Marketing Manager

  American Heart Association | December 1997 - Current 2001

  Managed product line of over 80 printed pieces of patient education materials including distribution, promotion, development and maintenance.

Education

• The University of Dallas

  2001 - 2013

• Purdue University

  Communications | Public Relations | 1990 - 1994