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Laura Parmer-Lohan

San Francisco Bay Area

Providing on demand senior level experience to help business leaders develop revenue generating business models by ensuring that the product-market fit is aligned with a path to payment. Services leverage lean start-up principals and are designed to help entrepreneurs reach their next milestone. Expertise in transformative solutions including class-III medical devices, pharmaceuticals and diagnostics. Led multiple successful product launches for innovations in cardiovascular disease, oncology and diabetes.

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On-demand, expert advice.

Areas of Expertise

  • Market Segment Identification

    Perform market landscape analysis to uncover opportunities for target market optimization.

    • Marketing and Sales
    • Go to market
    • Competitive Landscape
    • Segmentation
    • Market Opportunity
  • Market Research

    Offer lean launch method market research support to uncover key stakeholder insights and inform go to market strategies.

    • Marketing and Sales
    • Go to market
    • market research
    • Qualitative Research
    • Quantitative Research
  • Product Launch

    Provide comprehensive strategy development and execution to ensure excellent product launch.

    • Marketing and Sales
    • Other
    • brand development
    • Product positioning
    • Product market fit
    • strategic marketing
    • upstream marketing
    • downstream marketing
    • Reimbursement

My Interests

Health Sectors
Medical Devices, Digital Health, Biotech, Pharmaceuticals, Diagnostics, Payers
Markets, Health Indications, Health Issues
  • Diabetes
  • Type 2 diabetes
  • Cardiovascular
  • Breast cancer
  • Pharmaceuticals
  • Diagnostics
  • In-Vitro Diagnostics
  • Medical Devices
  • Biotechnology
  • Oncology
  • Life Science Companies
  • Labs and Diagnostics
  • Cardiology
  • United States


  • Founder

    Options Consulting Group | January 2015 - Current

    Options Consulting Group brings senior level leadership to medical device, diagnostic and digital health companies to develop effective commercialization strategies. For emerging start ups or established companies seeking to launch a new product or service, OCG delivers strategic plans that are informed by market insights and is well-versed in flawless execution of tactical plans.

  • Advisor

    Launchpad Digital Health, LLC | December 2014 - Current