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Laura Pugliese, MPH

Greater New York City Area

Laura leads mHealth and digital health research for HITLAB, a healthcare innovation lab, managing the concept, design, implementation and evaluation of research studies to evaluate novel health tools. Her work includes user experience assessments, usability testing, beta testing, piloting, feasibility studies, cost-effectiveness evaluation and efficacy studies for diverse health interventions for partners including Novartis, Boehringer Ingelheim, the Grameen Foundation, the Global Fund and Columbia University.

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On-demand, expert advice.

Areas of Expertise

  • Usability and User Acceptance Testing

    Usability and user acceptance are key to a new tool's success, and assessment of these components should begin as soon as a prototype is available to identify barriers, permit feedback cycles and develop new - and better - product iterations. Relying on ethnographic and qualitative research principals, these assessments can help you understand your demographic's needs, perceptions and limitations.

    • Research and Clinical
    • Other
    • mHealth
    • Digital Health
    • Non-medical wearable technology
    • Mobile health
    • Usability
  • Piloting

    There are tons of ways to approach a pilot study, and it's important to understand which design and methodology is most appropriate for your tool's stage of development, your research objectives and larger growth strategy. Whether a rapid assessment in a single cohort or a randomized controlled study to detect clinical outcomes, building an evidence-based for your tool is a clear value-add.

    • Research and Clinical
    • Other
  • Beta Testing

    Beta tests are a "dry run" of your health tool in a sample population, allowing you to detect bugs, glitches or usability issues in advance of a pilot study, clinical trial or other large-scale evaluation. This lets you identify and rectify any technical or functionality issues that occur with prolonged real-world use, circumventing these issues before launching to a user base or research setting

    • Research and Clinical
    • Other

My Interests

Health Sectors
Medical Devices, Digital Health, Biotech, Health IT, Healthcare Delivery, Diagnostics


  • Research Manager

    Healthcare Innovation & Technology Lab | April 2013 - Current

    Manage the design, implementation and evaluation of research on the impact of innovative mHealth technologies on population health and across the continuum of care. This includes the management of domestic and international projects funded by diverse institutions including The Bill & Melinda Gates Foundation, the Global Fund, the United States Department of Defense, Novartis and University of Miami. Highlights include: - Manage implementation, analysis and reporting for monitoring and evaluation study of MoTech Mobile Midwife, a SMS-text intervention to improve rates of antenatal care, skilled delivery and child vaccination among 2,120 women in rural Ghana - Act as co- principal investigator and project director for health outcomes study assessing impact of a consumer-facing wearable fitness tracker on activity, BMI and overall health in cohort of 550 participants - Manage field data collection, analysis and reporting for cost-effectiveness and cost-utility assessment of a mobile application for managing patient health records - Design, implement and manage analysis of feasibility studies of new technologies, including "smart" pill bottles and various mobile applications for health

  • Research Consultant: Gender Justice Institute

    Oxfam | June 2012 - August 2012

    Provide research-driven strategic recommendations for areas for new Oxfam women's health programming in the Southern Africa Region. Outline problem areas in women’s health services in South Africa, Mozambique and Zimbabwe, interview civil society leaders to support findings and identify pre-existing local programs suitable for Oxfam grant support.

  • Graduate Research Assistant, Teaching Assistant and Writing Instructor

    Boston University School of Public Health | February 2011 - February 2013

    Lead literature and media review assessing disaster response apparatus and innovative modes of volunteerism reliant on remote technology. Write, edit and prepare series of articles for publication in peer-reviewed journals. Assist in instruction, grading and administration for graduate-level course "Skills in Critical Analysis and Evidence-Based Writing in Public Health" Provide one-on-one assistance to graduate and doctoral students at the Boston University Medical Center on the structure, content and composition of academic papers and publications

  • Development Officer & Media Specialist

    South African Education and Environment Project | April 2009 - May 2011

    Lead institutional development efforts for South African non-profit supporting early, secondary and higher education access in Cape Town and Johannesburg via innovative programming. Responsibilities include grant management, strategic grant seeking, planning and implementation of all program monitoring and evaluation, and reporting to public and private sector donors. Plan and execute communications strategy, including writing, preparation and design of print publications and online media.

  • Research & Editorial Intern

    International Medical Corps | January 2008 - June 2008

    Provide research and editorial support to Central and South East Asia programs, including initiatives in women's health, disaster response and health systems capacity building in Afghanistan, Pakistan, Indonesia and Myanmar.


  • Boston University School of Public Health

    Master of Public Health (MPH) | International Public Health/International Health | 2011 - 2013

  • Georgetown University

    B.A. | English, Anthropology | 2004 - 2008