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Lisa Pohmajevich

San Francisco Bay Area

I specialize in business strategies that drive adoption of new technologies replacing standard products embedded in the system. My expertise is developing high impact big return market strategies and programs for makers of novel and disruptive medical devices. I have successfully converted high expense healthcare treatments to lower cost procedure solutions, shifting care from inpatient to outpatient. Translating high-tech developments into high-touch remedies for healthcare challenges is my expertise. Healthcare decisions that can be influenced by consume...

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Areas of Expertise

  • Business Strategy

    Vast experience and expertise in commercializing new technologies and services by engaging highly influential market segments and then growing market size opportunities.

    • Marketing and Sales
    • Go to market
    • Women's Health
    • Fertility
    • Personalized Medicine
    • outpatient services

Reviews

  • JD
    I worked for Lisa at 2 separate companies - Nellcor/Tyco and Conceptus. Lisa's management style encourages individual growth as well as departmental growth. She looks for the talent in each person and makes sure those gifts and talents are being used to benefit the individual as well as the company. She is an extremely bright person and is an exceptional medical device marketing executive. She stays in-tune with the newest means of marketing methods and uses advances in technology in her marketing strategy. She built a very tight-knit, dynamic marketing team at Conceptus and although we have all moved on, we still keep in touch. The development and advancement in my marketing career is because she pushed me to grow and had faith in my abilities, even when I didn't. It was an honor to work for her.
    Judy Dickinson
  • SS
    Lisa P is the "no nonsense, go to, get it done" type executive. Through her vast experience she knows how to "peel the onion," focus on the objective, bring products to the market in record time and satisfy revenue goals..everytime.
    Suzanne Slader
  • LY
    I reported to Lisa during most of my tenure at Conceptus. I feel that Lisa provided strong leadership and knowledge particularly as it relates to women’s healthcare in the medical device industry. Lisa’s strong clinical background as well as her sales and marketing training and experience were key contributors to the commercial success of Conceptus. Lisa encourages personal as well as professional growth thus encouraging long term employment and high productivity among her subordinates. I would recommend Lisa to any position that can utilize her skills to its fullest extent.
    Lola Yoshinaga
  • AS
    In working with Lisa I admired – among many other things – her ability to lead and unite a diversified team. Lisa created a learning environment for her direct reports, resulting in great productivity and effective marketing tools. Lisa has a passion for her work. Her thorough knowledge of the market dynamics, technology and key drivers advanced the adaptation of Conceptus’ Essure device for permanent female birth control, offering a simple, less invasive procedure to many women. Lisa’s marketing expertise advanced the company greatly into unchartered territories that many medical device companies still dream of, such as direct-to-consumer advertising. I highly recommend Lisa as a professional and strategic leader.
    Angela Saulino
  • DD
    I fully credit Lisa with helping to re-wire my brain (and the department's) around modern electronic marketing modalities. This re-wire freed the company from interactions that were exclusively paper/CD-based allowing us to leverage a wealth of content and save money. With her leadership, we efficiently distributed messages while staying nimble to market-driven message shifts. She is ahead of her time and keeping up is professionally fulfilling.
    Debbie Donovan

My Interests

Health Sectors
Medical Devices, Diagnostics

Experience

  • Principal

    pH Consulting | January 2008 - Current

    Marketing and business strategy development, opportunity analysis, market research and market development programs for novel technologies and new applications in the medical devices life sciences industry. Expertise in effecting change and driving adoption, DTP/DTC and e-marketing strategy, brand development and strategic planning.

  • Member, Board of Directors

    Stetrix, Inc. | July 2011 - Current

    Advise company on commercialization, product adoption and market entry strategies.

  • Vice President of Marketing

    Conceptus, Inc. | February 2002 - November 2007

    Brand development and strategy, web site development consumer and healthcare professional sites - multicultural/lingual,online advertising campains, professional education programs, advisory board development, channel development and referral marketing, healthcare professional and referral marketing strategy and communications, DTC and DTP programs, in women's health and cosmetic/skin areas of emphasis.

  • Senior Group Marketing Manager

    Nellcor Puritan Bennett/Mallinckrodt/Tyco Healthcare | February 1996 - July 1999

    Marketing and product management for pulse oximetry product line and networked monitoring systems for adult acute, critical care and neonatal intensive care units

  • Product and Clinical Applications Marketing Manager, Derm/Plastics

    Laserscope | June 1992 - February 1996

    Marketing and clinical applications development for lasers in the Dermatology and Plastics specialty.

  • Product Manager, Ophthalmology & Cardiac Surgery

    Carl Zeiss | December 1990 - Current 1992

    Oximety product management - launch, development and life cycle, sales support, represented oximetry applications in other product and market divisions, application development and product development for telemetry and networking systems.

  • clinical consultant

    Hereaus Lasersonics | December 1986 - Current 1989

Education

  • Notre Dame de Namur University

    MBA | Marketing & International Business | 1996 - 1999

  • Westminster College

    BSN | Nursing | 1977 - 1980