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Michael Dermer

Greater New York City Area

Michael Dermer was the founder and CEO of IncentOne, the first company that in 2003 identified incentives in healthcare as a critical solution to driving consumer and provider engagement and was sold to Welltok in 2013. Michael is considered one of the nation’s experts on rewards and incentives in healthcare–learned in running over 4,000 programs and 40 million transactions over ten years. His personal mission is a national reward program in which all Americans can “be healthy and be rewarded.”

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Areas of Expertise

  • Rewards and Incentives

    Michael is considered one of the leading experts on the use of rewards and incentives in healthcare.

    • Healthcare Delivery
    • Patient engagement and advocacy
    • Rewards
    • Incentives
  • Consumer and provider engagement

    rewards, incentives, behavior change, loyalty

    • Healthcare Delivery
    • Patient engagement and advocacy
  • Healthcare startup entrpreneur

    revenue, strategy, engagement, pipeline, startup, entrepreneur, investors, fundraising

    • Healthcare Delivery
    • Payers

My Interests

Health Sectors
Digital Health, Healthcare Delivery, Payers


  • Chief Incentive Officer

    Welltok, Inc. | November 2013 - Current

    IncentOne was acquired by Welltok in 2013 to create "the" solution that the health industry turns to for social engagement and incentives. As the former founder and CEO of IncentOne, and the Chief Incentive Officer of Welltok, my role is to help the health marketplace optimize their incentive program from both a design and execution perspective as part of their overall engagement strategy. Through this expertise we hope to enable the health community to create true health optimization. It is my personal mission to help Americans and America improve their health and reduce their health costs using incentives. This will hopefully come to life in the form of a national incentive program and national legislation on incentives.

  • Founder, President and CEO

    IncentOne | January 1998 - October 2013

    I was the founder, CEO and President of IncentOne, the first company to highlight the critical role that Incentive Driven Healthcare would play in improving the health of our nation. Since 1998, and until our acquisition by Welltok in 2013, we believe we amassed the most extensive experience in the design and execution of health incentive programs.


  • Northwestern University School of Law

    Juris Doctor | Law | 1990 - 1993

  • Bucknell University

    B.A. | Finance | 1986 - 1990