Areas of Expertise
I've helped companies come up with optimal taglines, positioning statements, target markets, etc.
Go To Market Strategy
Should you target payers, providers, employers, universities, government programs, or go direct to consumer? Depending on the regulations, incentives, market opportunities, product design, and so on, I've helped companies find the best area to make their first foray into the market.
I've put together numerous overviews of competitors, allies, partners, and other companies in a target market. These can be high level on a swath of companies, or more focused on one or two key competitors and their product/business differentiators.
- Health Sectors
- Digital Health, Health IT, Healthcare Delivery
Health IT Analyst
Chilmark Research | September 2011 - Current
Conduct market research and intelligence in the US health IT market: competitive analysis, growth forecasting, technology assessments and comparisons, vendor profiling, regulatory landscape, consumer trends. Research focus includes: mHealth, wearable tech and connected health, patient and consumer engagement, population health management, and more. Contributions include direct client work, subscription-based services and reports, and blog posts, viewable here: http://www.chilmarkresearch.com/author/ndrao/