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Shawn Becker

San Francisco Bay Area

Entrepreneurial physician executive who combines clinical insights and business acumen to provide strategic reimbursement and market access counsel for innovative medical device, diagnostic, and digital health companies. Experience: • 20 years launching and growing innovative health care technologies and services • 11 years as member of executive management team for pre-IPO companies • Identified sales barriers for ambulatory cardiac monitoring business and implemented recommendations to achieve >50% growth in product revenue. • Launched novel cancer diag...

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On-demand, expert advice.

Areas of Expertise

  • Reimbursement and Market Access

    • Conceptualize reimbursement campaigns to establish coverage and appropriate payment rates

    • Business
    • Reimbursement and Payment
  • Commercialization Strategy

    • Discover barriers to sales growth and develop strategies to increase sales velocity • Identify and implement go-to-market plans and messaging for new products or services • Perform due diligence of commercial programs as input for investment decisions

    • Marketing and Sales
    • Go to market
  • Evidence Development and Health Economics

    • Define clinical and health economic publication plans to create evidence that drives adoption • Create and lead Clinical Advisory Boards to maximize insights for management

    • Research and Clinical
    • Clinical trial design

My Interests

Health Sectors
Medical Devices, Digital Health, Healthcare Delivery, Diagnostics, Payers
Markets, Health Indications, Health Issues
  • Cardiac Arrhythmia
  • Medical imaging
  • Oncology
  • Disease Prevention
  • Healthcare IT
  • Hypertension
  • Cardiology
  • Prediabetes
  • Wearable devices
Geographies
  • United States of America

Experience

  • President

    Silvercat Advisors | April 2015 - Current

    Services: • Conceptualize reimbursement campaigns to establish coverage and appropriate payment rates • Define clinical and health economic publication plans to create evidence that drives adoption • Discover barriers to sales growth and develop strategies to increase sales velocity • Identify and implement go-to-market plans and messaging for new products or services • Create and lead Clinical Advisory Boards to maximize insights for management • Perform due diligence of commercial programs as input for investment decisions