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Simon Sikorski, M.D.

Greater New York City Area

Chief Innovation Officer of AttendingDR.com managing group purchasing & corporate advertising on largest physician association & HIPAA secure platform in US. As CEO of Healthcare Pioneers (HCP) Network he manages network of 350,000 pros commercializing startups within healthcare industry. He is a startup business development expert, serial entrepreneur, and angel investor. He works on strategic business development and market development (winning market share) with 53 medical technology companies (digital, health IT, medical devices).

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Areas of Expertise

  • Angel Investing & Screening Tech Companies for Investors

    As a serial entrepreneur and angel investor within the HCP network, I come across 100+ startups every month that we introduce to potential investors and business development gurus within our network. We also come across about 1,000 startups within the same month that need some serious help putting together teams, executive summaries, and gaining interest from angel investors.

    • Funding Sources
    • Angel investing
    • Angel investing
    • angel fund
    • angel networks
    • angel investor
  • Market Development and Strategic Business Development

    Whether you need a pilot program or clients or need to dramatically increase market share we have the connections you need within our HCP network. For investors, I assist in deciding whether to invest in a startup by figuring out its competition and market penetration challenges.

    • Business
    • Business development
    • Market Development
    • strategic marketing
  • Startup Sales and Marketing

    Sales is not a skill, but rather experience in leveraging connections. 350,000 connections to be precise gathered over 15 years of strategic business development. By having access to thousands of professionals who work with startups, I learned over the past 15 years what it takes for a startup to succeed, what types of people will make it stronger, and how to get interest from buyers.

    • Marketing and Sales
    • Sales Strategy

Reviews

  • Dr. Sikorski is awesome!! He tells you like it is, even if it may not be what you want to hear. His advice to me was well thought out and professional. I would highly recommend Dr. Sikorski. Fair Warning...Be ready to take fast notes:)
     Angela Malone
    Fri, Apr 03, 2015
  • RS
    Simon is a leader in online marketing knowledge. He was an asset to the MDS team at Acclarent and brought his value to every sales call.
    Rachel Sullivan
  • SK
    I have had the pleasure of working with Dr Sikoski in parallel on marketing projects through Healthcare Pioneers. He has provided a high level insight worthy of an individual with tremendous experience and a thorough understanding of the healthcare industry. Simply put Dr Sikorski knows how to get things done!
    Sangeet Khanna MD
  • TF
    Simon does a fantastic job of ensuring the forum is focused on stimulating discussions with engaging content. He is an expert in healthcare marketing and offers sage advice via the Medical Marketing Group on LinkedIn.
    Tim Foley
  • AD
    I am so pleased to join with Dr. Simon Sikorski in sponsoring and attending the Healthcare Pioneer events. His enthusiasm and efforts are well appreciated and the Healthcare Pioneer events are great! I recommend them to anyone in the medical innovation field!
    Andre' DiMino

My Interests

Health Sectors
Medical Devices, Digital Health, Health IT, Healthcare Delivery, Diagnostics, Payers

Experience

  • Owner & Founder

    U.S. Medical Device Startup Group on LinkedIN | December 2010 - Current

    LinkedIn Group devoted to help medical device startups in the U.S. - 10000+ Members Strong!

  • President, Medical Marketing & Disruptive Medical Equipment Sales

    Healthcare Marketing Center of Excellence | December 2002 - Current

    HMCOE helped 5,000 doctors, 50 medical device companies, 3 major medical journals, 17 hospitals, 13 Surgery Centers, and a digital healthcare company develop medical marketing strategies. Recent Examples: 1) FairCareMD - Internet Marketing & Social Media for a company making price transparency in healthcare a reality 2) HCPLive - Digital Marketing & SEO for 15 major publications reaching 150,000 Physicians: - Led Digital Strategy, SEO / SEM site revamp, website development, medical content strategy - Developed strategic relationship with key NYC hospitals - Analyzed & updated SEO metadata for site with 4,000 visitors per month generating extra 1,000 unique visitors via additional organic traffic. - Identified SEM opportunities aligned with SEO strategy accounting for 30% cost-saving in current campaigns. 3) AcclarENT - developed digital marketing & market development strategy for doctors in the NorthEast territory bringing the sales to #1 position in the U.S. in only 3 months and leading to acquisition by J&J Ethicon 30 days later. 4) Empowered Doctor Inc - lead generation for medical marketing services resulting in over 110 leads

  • President, Healthcare Innovation in the USA

    Healthcare Pioneers | January 2013 - Current

    Healthcare Pioneers Innovation Network - 350,000 U.S. based professionals working on development of innovative medical technologies, digital health, health IT, and projects that increase revenues for medical professionals. Upcoming Events - www.HealthcarePioneers.com/events/

  • Chief Innovation Officer

    AttendingDr Inc | September 2013 - Current

    As Chief Innovation Officer at AttendingDr, Simon is responsible for developing new business models with vendors serving medical professionals on AttenindingDR's functional physician network. About Attending Doctor: It's the largest functional network for physicians in the World. AttendingDr is a professional networking platform that is centered around the needs of physicians, built by practicing physicians. Whether you’re in private practice or hospital based, AttendingDr serves to provide an invaluable resource to advance a physician's career and business.

  • Owner & Founder

    Medical Marketing Group on LinkedIn | December 2010 - Current

    LinkedIn Group devoted to medical marketing for doctors, hospitals, and healthcare organizations: Link:: http://www.linkedin.com/groups/Medical-Marketing-Practice-Management-Hospitals-3420765

  • Chief Marketing Officer & Sales Director

    FairCareMD | November 2010 - April 2011

    Innovating in healthcare social media, physician marketing, hospital Center of Excellence development, patient medical education, and market adoption of medical devices. Responsible for facilitating growth, sales and marketing strategy for an organization that is making health care reform a reality where doctors and patients can find each other and agree on prices that are fair to both.

  • Market Development Specialist | Medical Device Digital Marketing Lead

    Acclarent | December 2009 - Current 2010

    Led 10-month market development project to push for acquisition of Acclarent by JnJ, becoming the change agent for a highly underperforming & reimbursement-challenged northeast region. Exceeded forecasted goals consistently achieving over 250% of MBOs equaling more than $2.4million in profits. Major Accomplishments: * Led 12 consultants in 6 states to attain 90% of ENT market share and #1 position in U.S. in only 3 months coordinating product launch for 6 devices in 12 new and 4 existing market segments * Increased adoption of new products by 50%. Example: Google search for “balloon sinuplasty new york” with more than 20 results on the first 2 pages! * Led company-wide no-cost digital marketing / medical website program accounting for additional 5-13% of total sales * Developed 16 Thought Leaders in 9 months achieving 300% of KOL development quota. Designed and implemented KOL promos with 12 medical websites, 4 social media campaigns, 15 ads, over 30 articles, 2 billboards, 20 phone systems, 20 brochures & medical education pamphlets * Advocated for 16 Disease Management Algorithms and Comparative Studies via collaboration with KOLs & specialists gaining acceptance by individual payers and permanently shifting prescribing & referral habits * Assisted in over 120 surgeries, 30 in-office product demos, 2 trade shows, and 15 surgical trainings of over 40 new surgeons, helping to qualify, train, and upsell current and future KOLs * Collaborated with 8 hospital CEOs & Marketing departments to create awareness programs including: DTP mailers, seminars, press releases, outdoor advertising, community events, radio broadcasts, and Social Media

  • Diagnostic Imaging

    PUMS | March 2006 - June 2006

    * Cost-benefit radiology training - ER, OR, elective surgery * Patient access vs. Technology requirements * Practiced technical operations of Ultrasound, Magnetic Resonance Imaging, and Computed Tomography (US, MRI, CT)

  • Clinical Site Investigator / Clinical Project Manager

    Greater Poland Oncology Center | August 2005 - June 2006

    Honorary role, extracurricular, in achievement of exceptional results in clinical rotations and demonstrated expertise in medical marketing and healthcare social media. _____________________________________________________ Phase I-IV, Bristol Myers Squibb advanced melanoma trials: Gene Modified Tumor Vaccines. _____________________________________________________ * Clinical Trial & Data Management * KOL Development & KOL promotion * Market Development Solutions 1) Centers of Excellence promotions 2) Publication Planning / Scientific Journals 3) CME 4) E-Communications Platforms 5) Medical Websites 6) Healthcare Social Media * Managed Care Organizations vs Product Planning.

  • Clinical Trial Design: Radiology & Neurology

    Poznan University of Medical Sciences | August 2005 - June 2006

    - Designed MS combined Phase I&II Trial; reviewed operation manuals, adverse reports, informed consent forms, CRFs, in preparation for a career in pharmaceutical marketing.

Education

  • PUMS - M.D.

    M.D. | Medicine | 2002 - 2006

  • Boston College

    BA | Spanish, Pre-Med, Economics & Finance Coursework | 1998 - 2002