Areas of Expertise

• Founder Sales

  The first few sales for any start-up are critical, and in healthcare often require unique structures. I've spent a lot of time thinking about, designing, and implementing strategies such as early commitments, selling before product is complete, and using early customers as investors, product partners, and validators

  • Marketing and Sales
  • Sales Strategy
  • Partnerships
  • Equity
  • Direct sales

• Cap Table Decisions

  Company formation & early hires are a critical time to set the foundation of your team. Too often, founders and early team members are conflict-adverse, settle for "even" equity split or are most generous to the squeakiest wheel. I've made a fair share of these mistakes, and enjoy helping new founders & teams come up with fair 'deals,' that set them up for short-term and sustained success.

  • Finance
  • Valuation
  • Co-founders
  • Series seed
  • Founding team

• Channel Strategies

  Technology innovation in health can take many paths to market. Employers, plans, hospitals, physician practices or consumer. As your business scales, you can sometimes select a few, but at the early stage you often have to chose your beachhead, and the choice is critical. I've spent the last decade as an advisor, investor & entrepreneur helping shape those decisions

  • Marketing and Sales
  • Distribution channels

My Interests

Health Sectors

Medical Devices, Digital Health, Health IT, Healthcare Delivery