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Suneela Frary

Greater Boston Area

- 14 years of product and marketing management experience for medical device corporations. - Orthobiologic synthetic/biologic implants in Sports Medicine, Trauma, Recon, Spine - Disposables and capital equipment in Electrophysiology / Cardiology. - Global marketing experience - North America, Europe, Japan, Asia and Australia, South America. - Business skills: Strategic planning, strategic partnerships. - Product marketing skills: Global product launches, market development for innovative technologies, reimbursement strategy, KOL development, sal...

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On-demand, expert advice.

Areas of Expertise

  • Orthopaedic regeneration FDA requirements

    FDA regulations for synthetic implants or combination products are complex and require careful strategic planning for success.

    • Research and Clinical
    • Bioengineering
    • Bone Substitutes
    • Regenerative cartilage implants
    • regenerative meniscus implants
  • Orthopaedic regeneration clinical and market requirements

    Success in orthopaedic regeneration necessitates that companies focus on mass market success. I have seen many promising technologies fall into the chasm as described in the book "crossing the chasm". Careful consideration of ease of use, reimbursement, economic value and other critical user requirements is essential.

    • Business
    • Customer engagement


  • CS
    Suneela is a very professional marketing manager, with a great work ethic, and a quick and creative mind. She has proven that she can add value by capably managing multiple projects, identifying opportunities, and building positive relationships both internally and with key customers.
    Cliff Seliga
  • CS
    Suneela bright personality, creativity and dedication to the job ensure her success. She will bring innovative ideas and solutions to every challenge. Her leadership inspires those around her to excell. She is a valuable player in any organization.
    Carla Sivak
  • AT
    I have known Suneela ever since she joined Smith & Nephew Endoscopy, after coming to us highly recommended by the President of the biologics division. What struck me from the start was her passion and her ability to assess opportunities rapidly and to formulate a path forward. On that front, she was able to quickly gain the support of the sales organization due to the quality of her work. I would not hesitate to recommend Suneela for anyone looking for a savvy marketer. Sincerely, Alain Tranchemontagne
    Alain Tranchemontagne

My Interests

Health Sectors
Medical Devices, Digital Health, Health IT, Healthcare Delivery, Pharmaceuticals, Diagnostics, Payers


  • Founder

    Broadreach Therapeutics | October 2012 - Current

    Broadreach Therapeutics was formed with the goal of harnessing innovations in the field of orthopedic tissue regeneration. The initial focus of the company is to further develop a nanocrystalline synthetic bone mineral technology. The invention mimics natural bone in its chemical composition and crystalline structure and enables tuning of certain properties to suit the target clinical indication.

  • Global Senior Market Manager, Orthobiologics

    Smith and Nephew | August 2009 - October 2012

    Received Employee Excellence Award and recognized by the President for "substantially exceeding expectations within Smith & Nephew". Led and supported global marketing tactics of existing cartilage repair solutions and set a new portfolio strategy in motion to treat a variety of cartilage pathologies. Led Market development efforts and global launch of new biologic platform. Partnered with Business Development to expand the Orthobiologics solutions in area of bone, cartilage and soft tissue repair offered to Sports Medicine Orthopaedic surgeons.

  • Marketing Consultant

    Broadview Consulting | July 2005 - August 2009

    Market development projects for medical companies with technologically innovative products. Projects: Market research and strategy, development of promotional materials from concept to production, website redesign, tradeshow booth design, sales training development.

  • Sr. Product Manager

    Genzyme Corporation | December 1999 - Current 1999

  • Marketing Manager

    Etex Corporation | December 1999 - Current 2005

  • Product Manager, Electrophysiology

    CR Bard, Electrophysiology division | December 1996 - Current 1999


  • Babson College - Franklin W. Olin Graduate School of Business

    MBA | General Management | 1990 - 1992