Areas of Expertise
Orthopaedic regeneration FDA requirements
FDA regulations for synthetic implants or combination products are complex and require careful strategic planning for success.
Orthopaedic regeneration clinical and market requirements
Success in orthopaedic regeneration necessitates that companies focus on mass market success. I have seen many promising technologies fall into the chasm as described in the book "crossing the chasm". Careful consideration of ease of use, reimbursement, economic value and other critical user requirements is essential.
CSSuneela is a very professional marketing manager, with a great work ethic, and a quick and creative mind. She has proven that she can add value by capably managing multiple projects, identifying opportunities, and building positive relationships both internally and with key customers.
CSSuneela bright personality, creativity and dedication to the job ensure her success. She will bring innovative ideas and solutions to every challenge. Her leadership inspires those around her to excell. She is a valuable player in any organization.
ATI have known Suneela ever since she joined Smith & Nephew Endoscopy, after coming to us highly recommended by the President of the biologics division. What struck me from the start was her passion and her ability to assess opportunities rapidly and to formulate a path forward. On that front, she was able to quickly gain the support of the sales organization due to the quality of her work. I would not hesitate to recommend Suneela for anyone looking for a savvy marketer. Sincerely, Alain Tranchemontagne
- Health Sectors
- Medical Devices, Digital Health, Health IT, Healthcare Delivery, Pharmaceuticals, Diagnostics, Payers
Broadreach Therapeutics | October 2012 - Current
Broadreach Therapeutics was formed with the goal of harnessing innovations in the field of orthopedic tissue regeneration. The initial focus of the company is to further develop a nanocrystalline synthetic bone mineral technology. The invention mimics natural bone in its chemical composition and crystalline structure and enables tuning of certain properties to suit the target clinical indication.
Global Senior Market Manager, Orthobiologics
Smith and Nephew | August 2009 - October 2012
Received Employee Excellence Award and recognized by the President for "substantially exceeding expectations within Smith & Nephew". Led and supported global marketing tactics of existing cartilage repair solutions and set a new portfolio strategy in motion to treat a variety of cartilage pathologies. Led Market development efforts and global launch of new biologic platform. Partnered with Business Development to expand the Orthobiologics solutions in area of bone, cartilage and soft tissue repair offered to Sports Medicine Orthopaedic surgeons.
Broadview Consulting | July 2005 - August 2009
Market development projects for medical companies with technologically innovative products. Projects: Market research and strategy, development of promotional materials from concept to production, website redesign, tradeshow booth design, sales training development.
Sr. Product Manager
Genzyme Corporation | December 1999 - Current 1999
Etex Corporation | December 1999 - Current 2005
Product Manager, Electrophysiology
CR Bard, Electrophysiology division | December 1996 - Current 1999
Babson College - Franklin W. Olin Graduate School of Business
MBA | General Management | 1990 - 1992