Back to profiles

ZiHan Lin

Orange County, California Area

Stanford BME x Harvard MBA = Geeking out for medical technologies that address real unmet needs! Have had experience with ophthalmic, cardiovascular, peripheral vascular, surgical, laparoscopic, pulmonary, and patient monitoring devices; interventional and noninvasive technologies; in public and private, large and small, independent and venture-backed companies; in both engineering and marketing roles.

Request a Call

On-demand, expert advice.

Areas of Expertise

  • Interventional Pulmonology

    Experience with vapor-based endoscopic lung volume reduction technology.

    • Marketing and Sales
    • Go to market
    • product launch
    • Commercial Distribution
    • distributors
    • downstream marketing
    • limited market release
    • market research
    • market overview
    • pre-market release
  • Product Launch

    Launched noninvasive brain monitoring technologies - brain function monitoring with EEG and cerebral oximetry. Also launched interventional pulmonology technology - vapor-based endoscopic lung volume reduction (ELVR) - focused on alleviating the symptoms of emphysema.

    • Marketing and Sales
    • Go to market
    • product launch
    • KOL Development
    • Europe
    • IRB
    • pre-market release
    • limited market release
    • product launch
    • new product development
    • market research
    • marketing communications
    • upstream marketing
  • Surgical

    Experience with robotic surgery space.

    • Business
    • Strategy
    • market research
    • growth strategy
    • competitive analysis
  • Emerging Markets

    Experience with launch planning for a de-engineered device specifically targeted for Emerging Market users in Southeast Asia.

    • Marketing and Sales
    • Go to market
    • market research
    • market overview
    • downstream marketing
    • product launch
  • China

    Experience in developing the Chinese market for noninvasive patient monitoring technologies.

    • Marketing and Sales
    • Distribution channels
    • distributors
    • KOL Development
    • Reimbursement
    • pricing
    • Regulatory and Compliance
    • CFDA


  • KN
    ZiHan did a great job for Uptake Medical. Smart, high energy, good listener, quick learner and high integrity person. A super driven guy with focus on results and building excitement through his passion for the product and procedure. He has a tremendous future but can contribute many areas. King Nelson
    King Nelson

My Interests

Health Sectors
Medical Devices


  • Marketing

    The Funding Mint, Incorporated | July 2012 - Current

  • Strategic Advisor

    Healthfundr | November 2013 - Current

    Equity-based crowdfunding for healthcare technology startups.

  • Sr. Product Manager, Brain Monitoring

    Masimo | September 2014 - Current

    Product management for the Brain Monitoring portfolio of noninvasive patient monitoring solutions.

  • China Marketing Manager

    Masimo | September 2014 - Current

    Strategic marketing responsibilities for development of the Chinese market.

  • Co-Founder

    Heal Medical, LLC | September 2007 - Current

    Co-invented innovative nasal splint concept to improve recuperation experience and reduce cost for rhinoplasty patients. Landed exclusive licensing agreement with strategic manufacturing partner.

  • Senior Product Manager

    Masimo Corporation | March 2013 - August 2014

    General product management responsibilities.

  • Market Expansion Manager

    Uptake Medical | July 2012 - February 2013

    Uptake Medical is a medical device startup focused on treating late-stage emphysema with thermal vapor-based endoscopic lung volume reduction. Developed global expansion strategy, market segmentation analyses, market potential evaluation of additional treatment indication as well as tradeshow plans.

  • Regional Director - Southern California

    HBS Healthcare Alumni Association | July 2012 - September 2013

  • Marketing Intern, Emerging Markets

    Covidien | May 2011 - August 2011

    Commercial launch of company's first low-cost surgical device offering into Southeast Asia. Extensive collaboration with regional sales leadership to evaluate viability of launch and produce sales forecast for the region.

  • Co-President

    Harvard Business School Healthcare Club | April 2011 - April 2012

  • Project Engineer / Mechanical Engineer

    CIRTEC Medical Systems | July 2008 - June 2010

    Formerly Circle Medical Devices (until October 2009) Collaborated with client-side upstream marketing team to develop next-generation concepts through rigorous iterative design based on product specifications defined through VOC and client market positioning requirements. Clients included J&J Ethicon, SJM, Cardinal Health, Abbott Vascular, and Zimmer.

  • Student Design Engineer

    Abbott Vascular Devices | January 2008 - June 2008

    Redesign of testing methodology to improve accuracy in measurement of stent apposition in arterial walls (ME382 series)

  • Student Researcher

    Stanford University - Dept of MS&E | April 2007 - June 2007

    Research on atrial fibrillation treatment methods with RF ablation catheters

  • Student Design Engineer

    Nektar Therapeutics | April 2007 - June 2007

    Design of breath-activated piercing mechanism as part of oral insulin delivery system (ME113 course)

  • R&D Intern

    FoxHollow Technologies | June 2007 - September 2007

    Engaged in prototype demos of new PAD-targeted product line for key opinion physicians.

  • Student Design Engineer

    Siemens AG | October 2007 - June 2008

    Gesture-based control system with industrial applications (ME310 series)

  • R&D Engineer

    ForSight Labs | October 2007 - February 2008

    Supported upstream marketing by performing bench-top animal studies and engineering studies to identify opportunities in corneal transplantation.

  • Development Intern / Accenture Fellow 2006

    Accenture | June 2006 - September 2006

    Market analysis for healthcare informatics (Accenture Technology Labs)

  • Research Assistant

    The Weissman Lab | June 2005 - December 2005

    Stem cell research


  • Harvard Business School

    MBA | Entrepreneurship, Healthcare, Marketing | 2010 - 2012

  • Stanford University

    MS | Mechanical Engineering | 2007 - 2008

  • Stanford University

    BS | Biomechanical Engineering | 2004 - 2007